For ambitious women building their businesses. Every week, I share simple email strategies and real encouragement to help you create momentum that lasts.

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You’ve been convinced. You get why it matters. You know it’s the strategy that works with your busy life instead of against it.

So now you’re probably thinking: “Okay, which platform do I pick? What do I say in my first email? How do I get people to sign up?”

But before you do any of that, we need to talk about something nobody else will tell you to do first.

You need to know your why.

Not the inspiring, motivational poster kind of why.

The practical, this-is-who-I’m-building-this-for kind of why.

Because here’s what happens when you skip this step:

You pick a platform. You set everything up. You write a few emails. And then you freeze.

Because you don’t know who you’re talking to. You don’t know what they actually need. You don’t know where this is going.

So you second-guess every email.

You stare at the blank screen wondering what to say. You send nothing because you’re not sure if it’s “right.”

I’ve watched this happen over and over.

And I did it myself when I started.

I set up my email platform, created my signup form, and then… nothing. For weeks.

Because I hadn’t figured out who I was actually writing for or what I was trying to help them do.

So let’s fix that right now.

Before you pick a platform. Before you write a single email. Before you do anything else.

Answer these four questions.

Not “everyone who needs email marketing.”

Not “women entrepreneurs.”

Not “people who want to grow their business.”

Your specific person.

Get specific.

What do they do? What’s their life like? What keeps them up at night? What do they want but don’t have yet?

The more specific you are about who you’re writing for, the easier everything else becomes.

Because when you sit down to write an email, you’re not writing to “everyone.”

You’re writing to that one person. The person you know. The person whose struggles you understand. The person you can actually help.

Think about:

Write it down. Get specific. This is your person.

Take my business for example:

I write for women with full-time jobs who are building side businesses. They’re exhausted by the “hustle harder” mentality and don’t have hours to spend posting on social media daily.

What they need are straightforward email strategies that fit into their actual lives.

They’re not chasing six-figure dreams—they want extra income, financial security, and the freedom to have options for their future.

Your turn: Who are YOU writing for?

This is the big one.

Your email list isn’t just a collection of names. It’s a group of people who have a specific problem that you can help solve.

So what’s the problem?

Not ten problems. One.

The main thing your person is stuck on right now.

Maybe it’s:

Whatever it is, get clear on it.

Because every email should help them solve this problem or move closer to solving it.

Think about:

Write it down. One clear problem.

Another example from my business. The problem I’m solving:

Women with full-time jobs want to build profitable side businesses, but they don’t have time for the “post every day” advice everyone’s pushing.

They need a way to consistently reach potential clients and make sales without living on social media. Email marketing gives them that—a direct line to people who actually want to hear from them.

Your turn: What problem are YOU solving?

Your email list isn’t just for staying in touch. It’s for moving people toward something.

So what’s the something?

What do you eventually want your subscribers to do?

Buy a product? Book a service? Join a program? Hire you for coaching? Sign up for a course?

You don’t need to have this offer ready right now. You don’t even need to have it created yet.

But you need to know where you’re headed.

Because if you don’t know what you’re building toward, your emails will feel aimless.

You’ll just be… talking. Sharing. But not actually moving anyone forward.

And here’s the thing: your subscribers WANT to know how to work with you.

They WANT to know what you offer.

They signed up because they believe you can help them.

So know what that help looks like.

Think about:

Write it down. Be specific.

For example:

I want my subscribers to eventually book my Email Strategy Session or join my Momentum Accelerator coaching program. I help them figure out their email strategy and build the habits to actually execute it. My emails show them I understand their struggles and have solutions that work.

Your turn: What do you want YOUR subscribers to eventually do?

This is the question most people skip. And it’s why they quit before they see results.

Because they don’t actually know what “results” means.

So let’s get clear: What does success look like for your email list?

Is it:

Pick a goal. A real one. One you can measure.

Not “have a successful email list.” That’s too vague.

Something like “get 50 people on my list by the end of the quarter” or “make one sale from my emails in the next 90 days” or “send one email every week for the next 12 weeks without missing.”

Why this matters:

When you know what success looks like, you know when to celebrate.

You know when you’re making progress. You know what to focus on.

Without a goal, you’ll just feel like you’re never doing enough. Because you won’t know what “enough” even is.

Think about:

Write it down. Make it specific and measurable.

An example:

Success for me right now is sending one email every week for the next 6 months without missing a week. That’s it. Consistency is my goal because I know everything else builds from that. I’m also aiming to grow my list to 500 subscribers within the next year.

Your turn: What does success look like for YOU?

I know this feels like extra work.

You just want to get started. You want to pick a platform and start sending emails.

But here’s the truth: You can set up the perfect email setup and still fail if you don’t know who you’re talking to or where you’re going.

These four questions give you:

Once you answer these questions, everything else gets easier.

Picking a platform? Easy. You just need one that works.

Writing emails? Easier. You know who you’re talking to and what they need.

Growing your list? Easier. You know exactly what to say to get the right people to join.

Making money? Easier. You know what you’re building toward and how to move people there.

But if you skip this step, you’ll struggle with all of it.

So take 30 minutes this week and answer these four questions.

Write them down. Get specific. Be honest.

This is your foundation. Everything you build will sit on top of this.

Make it solid.

Here’s a recap.

Don’t pick a platform yet. Don’t create a signup form. Don’t write your first email.

Just answer the four questions:

Write your answers somewhere you can see them. A doc. A note on your phone. A sticky note on your desk.

These answers will guide everything you do next.

And next week?

We’ll talk about the actual setup. The 3 steps that take you from “I have answers to these questions” to “I have a functioning email list.”

But first, get clear on your why.

👉🏾 Hit reply and tell me: Which of these four questions is hardest for you to answer? Let’s figure it out together.

Talk soon,

~ Kristina