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Oliver Buchannon
Kristina Portella

Founder of Side Business Momentum. I help women start and grow their email list.

Email Foundations

Newsletter 101: Just hit send, bestie

Dec 19, 2025

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6 min read

Newsletter 101: Just hit send, bestie

Stop waiting for perfect and just hit send.

Kristina Portella
Kristina Portella

Email Foundations

Welcome sequence? Girl, let's just write ONE email first

Dec 12, 2025

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5 min read

Welcome sequence? Girl, let's just write ONE email first

That single Welcome Email needs four things. We'll knock it out in 15 minutes.

Kristina Portella
Kristina Portella

Email Foundations

Email Marketing is Really Just 3 Things (No, Seriously)

Dec 5, 2025

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6 min read

Email Marketing is Really Just 3 Things (No, Seriously)

Build trust, show up, and get paid with only three email types.

Kristina Portella
Kristina Portella

Email Foundations

Your signup form is probably saying nothing (and that's why nobody's signing up)

Nov 21, 2025

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6 min read

Your signup form is probably saying nothing (and that's why nobody's signing up)

You don't need a fancy form. You need words that actually make people want to click.

Kristina Portella
Kristina Portella

Email Foundations

The boring setup stuff (that makes everything work)

Nov 14, 2025

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8 min read

The boring setup stuff (that makes everything work)

Nobody talks about this part. But it’s the difference between β€œtrying” and β€œbuilding.”

Kristina Portella
Kristina Portella

Email Foundations

The Only 3 Things You Need to Start Email Marketing

Nov 7, 2025

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9 min read

The Only 3 Things You Need to Start Email Marketing

The simple setup that takes you from β€œI want to start” to β€œI just sent my first email”

Kristina Portella
Kristina Portella
Before you build your list, let's talk about the foundation

Oct 31, 2025

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10 min read

Before you build your list, let's talk about the foundation

The questions you need to answer before you pick a platform or write a single email.

Kristina Portella
Kristina Portella
Why β€˜Hustle Harder’ Is Bad Advice for Real Life

Oct 24, 2025

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10 min read

Why β€˜Hustle Harder’ Is Bad Advice for Real Life

Real momentum comes from smarter moves, not more hustle.

Kristina Portella
Kristina Portella
The 5am Club Can Keep Their Sunrises. I’ll Build My Business Later

Oct 17, 2025

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8 min read

The 5am Club Can Keep Their Sunrises. I’ll Build My Business Later

You can sleep in and still build something that lasts.

Kristina Portella
Kristina Portella
Well, that quiz launch went well. (It did not.)

Oct 10, 2025

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9 min read

Well, that quiz launch went well. (It did not.)

Why the β€˜perfect’ lead magnet is the one that exists.

Kristina Portella
Kristina Portella
Why email is your simplest path to momentum (even on chaotic weeks)

Oct 3, 2025

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6 min read

Why email is your simplest path to momentum (even on chaotic weeks)

You don't need to be everywhereβ€”you need one tool that works with your real life.

Kristina Portella
Kristina Portella
Forget list sizeβ€”here’s what really matters in email growth

Sep 19, 2025

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4 min read

Forget list sizeβ€”here’s what really matters in email growth

Real growth comes from the right subscribers, not the biggest list.

Kristina Portella
Kristina Portella
When everyone keeps saying "be patient" (and you're sick of it)

Sep 12, 2025

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6 min read

When everyone keeps saying "be patient" (and you're sick of it)

When everyone tells you to "be patient" but you've been patient for months, here's how to channel that restless energy into action that actually moves things forward.

Kristina Portella
Kristina Portella

Mindset

That moment when you want to throw in the towel

Sep 5, 2025

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6 min read

That moment when you want to throw in the towel

When quitting your side business feels like the smartest thing to do, here's how to tell if it's just a rough patch or if it's actually time to pivot.

Kristina Portella
Kristina Portella
Feeling like you're failing? Read this.

Aug 29, 2025

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9 min read

Feeling like you're failing? Read this.

How to stop feeling like you're bombing at both your job and your business

Kristina Portella
Kristina Portella

Mindset

Why does showing up feel impossible when life is messy?

Aug 22, 2025

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6 min read

Why does showing up feel impossible when life is messy?

Hot mess? No problem. Here’s how to be real anyway

Kristina Portella
Kristina Portella

Consistency

Why does growing a business feel like it needs 8-hour days?

Aug 15, 2025

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5 min read

Why does growing a business feel like it needs 8-hour days?

Because β€œI’ll do it when I have time” is code for β€œnever”

Kristina Portella
Kristina Portella
Why does boring work feel so hard?

Aug 8, 2025

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5 min read

Why does boring work feel so hard?

Why the repetitive stuff is actually your secret weapon

Kristina Portella
Kristina Portella

side business

+1

The only routine I stick to when life’s chaotic

Aug 1, 2025

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3 min read

The only routine I stick to when life’s chaotic

A simple routine that helped me keep showing up when everything felt out of control.

Kristina Portella
Kristina Portella

side business

+1

5 signs your business is growing (that aren’t money in the bank)

Jul 25, 2025

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4 min read

5 signs your business is growing (that aren’t money in the bank)

But here’s what you didn’t see

Kristina Portella
Kristina Portella
I promise you’re not as behind as you think you are

Jul 11, 2025

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8 min read

I promise you’re not as behind as you think you are

Learn to recognize hidden momentum and growth markers most entrepreneurs miss.

Kristina Portella
Kristina Portella
Feeling off track doesn’t mean you’re off purpose

Jun 20, 2025

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7 min read

Feeling off track doesn’t mean you’re off purpose

You’re not lostβ€”you’re just building without the clarity that makes it click.

Kristina Portella
Kristina Portella

Hi, I’m Kristina πŸ’ƒπŸΎπŸ‘‹πŸΎ

Founder of Side Business Momentum.

I used to wonder if my effort was making a difference. Busy but never sure if I was actually growing.

Everything changed when I stopped guessing and started building an email list I could actually measure.

Now I help you do the same: turn scattered energy into real momentum through email, without burning out or adding more to your plate.

Because your business shouldn't only work when you're "on." It should grow quietly in the background while you're living your life.

Amid an intense and productive meeting of a creative agency
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