Weekly guidance for women building side businesses to go from doubting your progress to trusting your momentum, even when it's messy, slow, or doesn't look flashy yet.

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Ever feel like you're doing the same business things over and over?

Maybe you send those weekly newsletters, post your content consistently, follow up with people who engage with your posts.

You start to wonder… does this even matter?

Shouldn't building a business feel more exciting?

Or at least new?

I know that feeling of sending another newsletter and seeing the same open rate, or posting something you think is valuable and getting two likes from your cousin.

It's tempting to think you need a completely different strategy.

But here's the truth: the "boring" work? That's where the real magic happens.

You're laying bricks, not just throwing glitter.

The repetitive relationship-building stuff feels hard because it's actually working—stick with your boring weekly actions that connect you with real people.

I know it doesn't feel like a superpower right now. But let me show you what's really happening when you do that "same old stuff" week after week.

Every time you send that newsletter, someone's forwarding it to a friend who needs your help.

Every valuable post you make is getting saved by someone who's not ready to work with anyone yet—but they're watching.

Every time you follow up with someone who engaged, you're proving you're not just another person trying to sell something.

This relationship-building compounds in ways that don't show up immediately.

You see other people announcing their new clients or going viral with some trendy post, and think your weekly content feels boring by comparison.

But those client announcements?

They only happen because of months of boring, consistent relationship-building underneath.

Your "boring" work is actually the foundation that makes everything else possible.

Those same weekly relationship-building tasks you're getting tired of—the newsletters, the valuable content, the genuine engagement—that's exactly what creates future paying clients.

People buy from people they trust, and trust comes from seeing you show up consistently with value, not flashy one-time posts.

When you feel like the boring stuff isn't working, remember that your first client is probably already in your audience—they're just not ready yet.

Someone is reading your stuff thinking "I wish I could afford to work with her" or "I need to get my finances together first."

Your job isn't to be exciting every week; it's to be trustworthy every week until they're ready.

Okay, here's what we're doing this week:

Do this: Pick one relationship-building task and do it three times this week

Like what? Send your weekly email, engage authentically on posts, or follow up with people who've shown interest

When you start doubting: Remember that your future clients are watching you be consistent right now, even if they're not engaging yet. They're getting to know you before they're ready to hire you.

Those small, steady moves matter way more than one huge push.

You got this—boring and steady is how we build something real.

👉🏾 Hit reply and tell me: What relationship-building task are you committing to this week? Let's celebrate the unsexy stuff that actually creates clients!

Talk soon,

~ Kristina