Welcome to your weekly reset for your side business. My mission is to help you stop doubting your progress and start building momentum, one email at a time.

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You know that moment when you see someone else’s follower count or their “10,000 subscriber celebration” and instantly feel behind?

Like, what’s the point of sending another email if only 37 people are even opening it?

I’ve been there. It’s so easy to think you need a huge list before anything “real” can happen in your business.

But honestly? That’s the trap.

Growth doesn’t come from chasing thousands. Growth starts with showing up for the people already on your list.

Because those 37? They’re actual humans who chose to hear from you.

And that changes everything.

The pressure to grow fast is exhausting, right? Everywhere you look, it’s 1,000 subscribers, 5,000, 50,000.

But nobody says this out loud: big lists don’t automatically mean big results.

Say you have 50 subscribers.

That’s 50 people who volunteered to hear from you.

If just 10 buy a $100 service, that’s $1,000 in sales. Real money, real people, no hype.

Quality beats quantity every single time.

I know—you scroll, see the highlight reels, and wonder if you’re already behind.

But I’ve seen people with giant lists who can’t convert.

They collected names, not relationships.

And honestly, do you really want to pay for fancy tools just to manage thousands of people who don’t even open your emails?

When you show up for the humans already on your list, you don’t just see numbers—you see connection.

They reply, they forward your emails, they buy from you because they actually trust you.

That’s the real power of a small list.

Momentum starts here, because focus creates results.

Your list doesn’t need to be big. It needs to be alive.

Every single subscriber could be your next client, your biggest fan, or the one who introduces you to three others.

And here’s the best part: when you serve the list you already have, growth comes naturally.

You stop stressing about the count, and you start building trust. And trust is what fuels real business growth.

So what do you actually do with this?

Here’s your one action: stop refreshing your subscriber count and connect with the people already there.

And if that little voice says, but if I don’t focus on growth, I’ll fall behind—let me stop you right there.

You’re right on time. The people on your list are already waiting for you to show up.

👉🏾 Hit reply and tell me: how many people are on your list right now, and what’s one thing you’ll do this week to serve them better?

Talk soon,

~ Kristina