For the woman who’s ready to stop being tied to her inbox and feeling guilty for logging off. Get weekly strategies that allow your business to grow while you close the laptop and finally reclaim your time.

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When a new person signs up for your list, you get that genuine rush.

It’s the instant recognition that your work is connecting, and you can feel the momentum building. You know what I mean.

That grin that spreads across your face when you see another person raise their hand and say, "Yes, I want to hear from you."

But then reality taps you on the shoulder.

You remember the rest of your to-do list, and the question pops up: "Okay, but what do I actually say in that first email?"

Most people building their business get stuck trying to create a long Welcome Sequence with 5 to 7 emails spread over a week.

Look, I’ve been there. I spent weeks stressing over a complicated sequence that never got written.

You don't need a novel right now. You need a relationship starter.

For now, focus on one Welcome Email.

One email that starts the relationship, sets expectations, and moves your business forward even when you close the laptop.

The longer sequence can wait.

You do not need to be a marketing expert or write like someone you have never met. Your first email only needs to cover three things:

Everything beyond this belongs in a longer welcome sequence. That will come later when you have momentum.

Right now, we keep this first step simple so you can finally move forward.

I used to get stuck, too, until I realized the best experts all use the same simple steps. So, I took that smart advice and broke it down into this clear 4 Part Formula.

It’s the difference between staring at a blank screen for an hour and writing a confident, complete email in 15 minutes.

You asked them to take action, and they did. That moment deserves immediate recognition.

Start with a real thank you.

Mention what they signed up for and link it right away so they get immediate value.

Example: “Thank you for joining the list. Your free checklist is ready for you right here.”

Think of this like meeting a cool new friend. They need to know why they should listen to you. Explain who you are and what this newsletter actually helps them do.

Focus on the problem they are tired of struggling with.

Example: “Hi, I’m Jessica. I started my business so that I could be present in my children’s lives. I help business owners who are tired of treating their business like a full-time emergency. I send simple advice you can use even on your busiest weeks.”

Ghosting is for dating, not email marketing. People feel relaxed and trust you when they know what's coming.

Tell them exactly what you send and when to expect it.

Example: “Every Friday morning, I send a 5-minute action plan called 'Stop Overthinking It.' You’ll get it right in your inbox.”

This is the most crucial step most people skip!

Asking for a reply does two things: it teaches their inbox to trust you, and it tells you exactly what they need help with. Ask a short question that gets them to reply.

Example: “Hit reply and tell me why you started your business? I read every single one!”

Write and connect this single Welcome Email.

That is the entire assignment. Nothing else. The longer sequence can come later.

For now, we build momentum by finishing the first step.

One email. One win. One clear start.

If you want a shortcut, I can send over a ready-to-use Welcome Email template so you’re not staring at a blank screen.

Hit reply and just tell me which of the 4 parts (Gratitude, Relationship, Schedule, or Reply) feels easiest for you to write right now. I answer every single email!

Next week, we will talk about your first “regular” email and how to send it without spiraling into perfection mode.

Talk soon,

~ Kristina

(P.S. When you reply and tell me the easiest part, I’ll send the shortcut template right back to you!)