Weekly guidance for women building side businesses to go from doubting your progress to trusting your momentum, even when it's messy, slow, or doesn't look flashy yet.

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Ever try to write a helpful business post while your personal life is completely falling apart?

Like, you’re sitting there trying to sound inspiring and put-together while you’re literally crying over your laptop because your kid is sick, your mom called with bad news, and you haven’t slept in three days.

You look at everyone else’s polished content and think “I can’t post anything right now because I’m a mess.”

So you just… don’t.

You disappear for weeks because you don’t know how to show up authentically without dumping all your problems on your audience.

I know that feeling of wanting to be real but not knowing where the line is.

It’s tempting to think you have to choose between being fake-positive or oversharing your struggles.

But here’s the truth: you can show up authentically without having it all together.

You just need to know the difference between being real and being unprofessional.

Your audience doesn’t need you to be perfect—they need you to be helpful, even when life is hard.

Showing up when life is messy feels impossible—like your laptop is judging you and everyone else has it all together.

Spoiler: they don’t.

Being authentic doesn’t mean dumping your whole drama on your audience, and it doesn’t mean pretending you’ve got it all figured out either.

It’s about showing up in a way that’s real, helpful, and human—even on the days you’re a hot mess.

When you’re going through something hard, you don’t have to pretend everything’s fine.

But you also don’t have to tell your whole story.

You can say “dealing with some family stuff this week” without going into details.

You can post “having one of those days where everything feels hard” without explaining what happened.

People appreciate honesty, but they don’t need your full medical history or relationship drama to trust you.

You see other people posting their perfect morning routines while you’re eating cereal for dinner again.

But here’s what makes people actually trust you: knowing you’re human too.

The coach who admits they’re struggling with balance feels more real than the one who claims to have it all figured out.

Your mess doesn’t disqualify you from helping others—it often makes you better at it because you understand what real life actually looks like.

Just because you’re struggling doesn’t mean you have nothing to offer.

Maybe you can’t write that big inspiring post, but you can share one small thing that helped you get through today.

Maybe you can’t do a whole training, but you can answer someone’s question in the comments.

Being helpful doesn’t require being perfect.

Sometimes the most helpful thing is showing people that you can keep going even when things are hard.

Sometimes the most authentic thing you can do is step back.

You don’t have to post through every crisis or maintain your regular schedule when life explodes.

Tell people you’re taking some time to deal with personal stuff and you’ll be back.

Most people will respect that more than watching you struggle to keep up appearances.

Showing up authentically sometimes means knowing when not to show up at all.

Okay, here’s what’s up for this week:

Show up in whatever small way feels manageable, and be honest about your capacity.

If you’re going through something hard, there’s no need to force big content.

Share one small helpful thing.

Repost something useful someone else made.

Answer a question someone asked you.

Or simply say, “having a tough week but wanted to check in,” and leave it at that.

Your audience doesn’t need you to be an inspiration every day—they need you to be real.

And sometimes being real means admitting today is hard but still showing up.

You got this—authentic always beats perfect, especially when life gets messy.

👉🏾 Hit reply and tell me: What’s one small way you could show up this week that feels manageable, even if you’re struggling?

Talk soon,

~ Kristina