Welcome to Side Business Momentum. I help ambitious women build their businesses with simple email habits and real encouragement to create momentum that lasts.

Not on the list?​ ​Join here!

I thought building a business meant being everywhere at once.

Instagram stories every morning.

Facebook posts throughout the day. Showing up on LinkedIn. Creating content. Engaging.

Being present, present, present.

And for a while, it felt like it was working. My posts got likes. People commented. It felt like momentum.

Until I had a busy week. Then life happened. And you know what?

It's like I disappeared.

My engagement dropped.

People stopped seeing my content.

I wasn't building momentum. I was running on a hamster wheel—working hard but getting nowhere that lasted.

When you stop posting on social media, everything you built vanishes.

It doesn't wait for you. It doesn't carry you through the hard weeks.

You start over every single time.

I needed one tool that worked with my real life, not against it.

One tool that didn't punish me for being human. One tool that kept my business moving even on the weeks I could barely keep up.

That tool was email.

Social media is great for getting discovered—it's how new people find you. Keep doing that.

But email?

Email is where the actual relationship happens. It's where momentum lives.

The difference: social media requires you to keep showing up or everything stops. Email keeps working even when you can't.

You can post every day for a month, and still feel like nothing sticks.

Because social media is designed to keep people scrolling, not to build lasting connections.

The platform decides who sees your content based on what keeps people scrolling the longest.

You're competing with everyone else for attention.

And the second you stop posting?You're invisible again.

Social media doesn't care about your real life.

Busy week? Sick? Need a break? Too bad.

The platform moves on without you.

That's exhausting. And it doesn't create the kind of steady progress your business actually needs.

Real momentum comes from doing something you can actually sustain.

One email a week?

You can do that.

Daily posts while juggling work, life, and everything else?

That's how you burn out 💯

When someone signs up for your email list, they're choosing to hear from you.

They want updates from you specifically.

They're not just scrolling past your content in a sea of other posts—they're opening their inbox because they want to know what you have to say.

That's a completely different relationship. And it doesn't disappear when life gets messy.

You can write a handful of emails once that automatically go out when someone new joins your list—that's called a welcome sequence—and those emails introduce them to your work while you're living your life.

Someone signs up on Monday while you're at your day job?

They get your first email. Tuesday?

Second email. Wednesday?

Third email. You're building trust and connection without having to be "on" every single day.

That's not possible with social media.

Every post is a one-time thing.

Every story disappears in 24 hours.

Email keeps building. It keeps working for you.

You still need somewhere for people to discover you—Instagram, LinkedIn, TikTok, Youtube, podcast, wherever your people hang out.

Keep that going.

But use that platform to bring people to your email list.

That's where you can actually reach them.

The noise drops away.

You can have real conversations and make real offers without fighting for attention.

→ One email a week builds trust.

→ One simple welcome sequence introduces new people to your work.

→ One clear offer, sent to people who signed up to hear from you? That grows your business.

That's momentum you can keep—even when life gets messy.

Take one step toward making email work for you.

If you have a list: Send one email this week. Just one.

Share something real, ask a question, or teach something simple.

If you don't have a list yet: Set up your email platform this week.

I use Beehiiv's free version, but you could also start with Kit, Mailchimp, or others—they all have free plans.

If you're not sure what to send: Reply to this email and tell me where you're stuck.

I'll help you figure out your next step.

I know you might be thinking, "But what if nobody opens my emails?" or "What if I don't know what to say?"

Listen…

Momentum starts before you see results. Every email you send builds the foundation.

The trust comes later—but only if you start.

Your business is moving forward.

👉🏾 Hit reply and tell me: Are you using email yet? Or are you still relying only on social media?

Talk soon,

~ Kristina