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Email Foundations

Email Foundations Series

Email Foundations

Newsletter 101: Just hit send, bestie

Dec 19, 2025

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6 min read

Newsletter 101: Just hit send, bestie

Stop waiting for perfect and just hit send.

Kristina Portella
Kristina Portella

Email Foundations

Welcome sequence? Girl, let's just write ONE email first

Dec 12, 2025

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5 min read

Welcome sequence? Girl, let's just write ONE email first

That single Welcome Email needs four things. We'll knock it out in 15 minutes.

Kristina Portella
Kristina Portella

Email Foundations

Email Marketing is Really Just 3 Things (No, Seriously)

Dec 5, 2025

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6 min read

Email Marketing is Really Just 3 Things (No, Seriously)

Build trust, show up, and get paid with only three email types.

Kristina Portella
Kristina Portella

Email Foundations

Your signup form is probably saying nothing (and that's why nobody's signing up)

Nov 21, 2025

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6 min read

Your signup form is probably saying nothing (and that's why nobody's signing up)

You don't need a fancy form. You need words that actually make people want to click.

Kristina Portella
Kristina Portella

Email Foundations

The boring setup stuff (that makes everything work)

Nov 14, 2025

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8 min read

The boring setup stuff (that makes everything work)

Nobody talks about this part. But it’s the difference between β€œtrying” and β€œbuilding.”

Kristina Portella
Kristina Portella

Email Foundations

The Only 3 Things You Need to Start Email Marketing

Nov 7, 2025

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9 min read

The Only 3 Things You Need to Start Email Marketing

The simple setup that takes you from β€œI want to start” to β€œI just sent my first email”

Kristina Portella
Kristina Portella

Hi, I’m Kristina πŸ’ƒπŸΎπŸ‘‹πŸΎ

Founder of Side Business Momentum.

I used to wonder if my effort was making a difference. Busy but never sure if I was actually growing.

Everything changed when I stopped guessing and started building an email list I could actually measure.

Now I help you do the same: turn scattered energy into real momentum through email, without burning out or adding more to your plate.

Because your business shouldn't only work when you're "on." It should grow quietly in the background while you're living your life.

Amid an intense and productive meeting of a creative agency
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